Improve ROI of website marketing efforts by understanding how to use the primary resource available to measure and analyze what is driving traffic to a website - Google Analytics. See how the science, tools and technologies of web analytics come together to receive and understand visitor trends, traffic channels, characteristics and behavior. Information can lead to optimizing web usage and performance.
This is a component of the Digital Marketing Certificate.
3/23-24
TH F
8 a.m.-4 p.m.
$399
